Sony Entertainment Television (SET) is the name of two cable television channels available in Latin America and India. both owned by Sony. When SET Latin America began transmissions in 1995, it was a premium entertainment cable television channel that aired movies and series from Sony Pictures Entertainment. When the premium service failed in the late 1990s, it became a basic cable television channel. Unlike most television networks in Latin America, which air all the imported shows dubbed, Sony airs all shows as subtitled (in Portuguese or Spanish, depending on the country). is a series of general entertainment television channels, owned by Sony Pictures Television. At least 10 International versions of this channel exist: is an Indian Hindi-language general entertainment pay television channel that was launched on 30th September 1995, and is owned by Sony Pictures Networks India, a subsidiary of the Japanese Sony.[2](abbr. SET)