Active listening when uncovering customers needs. Positive Talk Radio guest Richard Blank

Mm-hmm and I had sales guys that I would go on calls with and they would be, we would be talking to the owner of the re. And he, and the sales guy would ask a question. The owner would answer the question, but I could see it in the sales guy's eyes that he was thinking of a rebuttal to what he was going to say next, rather than listening to the concerns of the person he was talking to and directly addressing those concerns, he was thinking about, okay, what am I gonna say next to?

And so he didn't even listen to 'em. So he would respond in a way that was completely different than what the. Um, owner of the restaurant was trying to get out of him. And so I would have to take him aside and say, you need to stop. You need to listen because listening is how you find out what the customer needs, how they, how you can best serve them.

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