The C Method - Inspiration to own a call centre nearshore.

Christina Canters: What do you say to people who might be listening, who might be thinking, well, what about me just being my authentic self? You know, if I'm trying to emulate someone else, isn't that then me becoming inauthentic or not true to myself in terms of how I communicate? What would you say to those people?

Richard Blank: Excellent question and, and let me rephrase that and thank you very much. You, you need to be you, because if you try to be somebody else, you're not gonna last long. You'll get caught after 20 minutes. And so since English is their second language in Costa Rica, really my suggestions were about proper grammar.

So they'd watch the bbc or they'd listen to Australia television and they would hear the different pronunciations so they can get the ear for it for the different clients. But there are certain dialect. You do pronounce words differently than we do in Philadelphia, compares to Queens English, and, and it's fine.

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